Color distinguishes our brand and helps us create consistent experiences across products.
Colors that represent our brand, used as primary color and accents. Our primary palette is comprised of purple, white, and blue to bring boldness to our brand and is used in logical ways throughout product and marketing to guide the eye and highlight the important bits.
Our secondary palette contains a variety of colors to keep things fresh and interesting. The secondary palette consists of red, green, orange, and yellow. These colors are used across all web apps at DreamHost.
Our neutral palette is a set of warm grays. Use these to enhance information especially in the UI, but also ask if gray is even necessary for larger areas. The grayscales also are used for the backgrounds and text color.
In this example, we break down the usage of primary colors, secondary colors, and gray scale colors.